Summary:
Dish TV India has launched its VZY Smart TV ecosystem in Kerala, combining live TV, OTT platforms, regional content, sports, and on-demand entertainment into a single integrated viewing experience. The company’s new smart TV range, including a flagship 65-inch model, features advanced display and audio technologies, along with initiatives such as the “FIFA to FIFA” entertainment package and the “Sports Always-On” feature to ensure uninterrupted access to major sporting events. Through this launch, Dish TV aims to strengthen its position in the connected entertainment market while addressing growing consumer demand for seamless, content-rich, and technology-driven viewing solutions.
Dish TV India Ltd. has broadened its connected entertainment offerings with the introduction of the VZY Smart TV ecosystem in Kerala. The new platform integrates television broadcasting, OTT services, regional programming, and uninterrupted entertainment into a single solution, aimed at meeting the changing viewing habits of today’s connected households.
According to the company, the rollout includes a complete entertainment ecosystem centred around the VZY Smart TV lineup, featuring a flagship 65-inch model. The televisions are designed to offer seamless access to live television, streaming platforms, sports content, regional programming, and on-demand entertainment through a unified interface, reducing the need for users to switch between multiple devices or applications.
Dish TV stated that the VZY Smart TV range is equipped with advanced display and sound technologies to enhance the home entertainment experience. From movies and live sports to everyday television content, the devices are positioned as an integrated solution for families seeking convenience and easier content discovery.
As part of the launch, the company has also introduced its “FIFA to FIFA” entertainment concept, which is intended to provide continuous television access throughout the FIFA World Cup cycle. The initiative combines smart TV capabilities with connected TV services to deliver a streamlined viewing experience.
The offering is further supported by the “Sports Always-On” feature, designed to keep viewers connected to major sporting events even during short-term recharge lapses or service interruptions. The feature aims to ensure that sports fans do not miss important live matches and tournaments.
Commenting on the launch, Manoj Dobhal, CEO and Executive Director of Dish TV India Ltd., said consumers increasingly prefer a unified entertainment environment that brings television, streaming content, and regional programming together. He noted that the new ecosystem is focused on simplifying access to content while offering greater convenience, flexibility, and uninterrupted viewing.
Sukhpreet Singh, Chief Revenue Officer at Dish TV India Ltd., highlighted Kerala’s strong preference for regional content and premium entertainment experiences. He said the VZY Smart TV platform has been created by combining advanced technology, curated local content, and integrated entertainment services that align with evolving consumer expectations.
Through the launch of the VZY Smart TV ecosystem in Kerala, Dish TV aims to strengthen its position in the connected entertainment market and meet the increasing demand for smart, content-rich, and integrated viewing solutions. The initiative also reflects the company’s broader vision of combining traditional television services with digital streaming experiences on a single future-ready platform.
