OTT
Supreme Court Ruling on Dual Taxation Sparks Concern Among Digital Content Providers
A recent Supreme Court verdict allowing dual taxation on television broadcasting services may have significant ripple effects across over-the-top (OTT) platforms, subscription-based digital content services, and online gaming apps, according to experts. The ruling is expected to increase the overall tax burden and reintroduce uncertainty into an industry that has so far operated under the […]
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Airtel Unveils All-in-One OTT Entertainment Packs for Prepaid Customers
Bharti Airtel has introduced new All-in-One entertainment packs for its prepaid customers, offering access to over 25 leading over-the-top (OTT) platforms. With this launch, Airtel becomes the only telecom operator in India to provide such a wide-ranging digital entertainment experience under a single plan, as highlighted in the company’s announcement. The plans begin at a […]
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Premium OTT Content Drops 12% in 2024 as Platforms Shift Focus to Profitability
Premium content on Over-the-Top (OTT) platforms saw a 12% decline in 2024, as streaming services scaled back on high-budget productions in pursuit of profitability, according to the latest EY-FICCI report on India’s media and entertainment sector, as reported by ANI. Premium Content Shrinks, Cost Efficiency Takes Priority The report indicates that cost pressures are set […]
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Airtel Expands 5G-Based AirFiber to Over 2,500 Cities, Prioritizes Fiber for Superior Connectivity
Airtel’s 5G-based Fixed Wireless Access (FWA) service, branded as AirFiber, is now available in over 2,500 cities as part of its Airtel Wi-Fi offering. This service is integrated into Airtel’s broader home broadband portfolio, which includes both the fiber-based Xstream Fiber and the 5G-powered AirFiber solution. Despite the aggressive rollout of AirFiber, Airtel remains committed […]
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JioHome Launches New Offer with Extended Validity for Long-Term Plans
Reliance Jio has introduced an exciting new offer for its JioHome subscribers, providing additional validity at no extra cost for those opting for long-term plans. This comes as part of Jio’s recent rebranding, merging its AirFiber and Fiber services under the single banner of JioHome. Under the latest offer, users who choose 3-month, 6-month, or […]
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